digital transformation in the rural world: making farming smart and sustainable
Rural areas represent a living infrastructure that provides important services such as agriculture and food production, connectivity and reducing the impacts caused by cities, among others. That’s why we need to protect, modernise and use it to our advantage so that it works in the interests of the circular economy and fight against climate change.
At greendeal, we are striving to meet this object and as such, provide consultancy, project development and technology implementation services that promote using the rural environment sustainably, responsibly and respectfully.
During recent years, the rural world has experienced significant changes adapting in response to the new challenges it faces. To continue in this direction, intelligent services -smart, interconnected and sustainable processes- must be developed, which the rural world requires on a processing, rendering and economic development level.
The agricultural sector is experiencing a fourth technological revolution. Smart farms generate more and more data about their lands and crops, which in turn is valuable for its technical management, guaranteeing better productivity rates and precision.
At greendeal, we strive to generate value throughout the new agricultural models’ process by optimising production, employing smart, sustainable farm management and improving profit margins and farmers’ working conditions.
Environments are increasingly interconnected meaning that more importance is given to values such as transparency, health benefits and information on products intended for consumption. As such, those companies that can guarantee raw material and product traceability, reduce inefficiencies and costs, communicate their commitment to sustainable processes and improve customer experiences and satisfaction will be better positioned to compete in an increasingly diversified and demanding market.
At greendeal we are specialists in the agri-food sector, developing technology from the sector and for the sector.
Assistant managing director of greendeal
Ángel is the Assistant Managing Director of greendeal, where he started working in 2010. He is responsible for Cities and Agrotech areas of the NTT DATA Group company. He holds a PhD in Agronomic Engineering from the Polytechnic University of Madrid and has spent his professional career working in the fields of agriculture, energy and sustainability.